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Blacklist Monitor Blog
Published by SimplyCast
Email filters are becoming smarter – so smart, in fact, that common words and phrases that marketers like to use, like “sale” or “order” are now pariahs. Protecting your IP address and online marketing reputation should be at the top of your list and avoiding the bad words is a must.
All of us, as consumers, demanded something to be done about these spam emails. Though no one will ever say that spam filters are over zealous, but it has put a damper on email marketing.
It’s important to avoid these words at all costs because, otherwise, your email will get stuck in some spam universe, never to be seen again, or dumped into a recipient’s junk mail folder. Both of these actions destroy metrics.
Some subscribers may feel a bit jilted because they were expecting to hear from you after they signed up and never did.
Also, its important to remember that use of these words may automatically mean your email is flagged as spam, but it does increase the chance of having it happen.
What are the top words to avoid?
Published by SimplyCast
After some considerable surfing around the big, bad Interweb, we’ve compiled more words that one should never use anywhere in email marketing.
Most of these spam-trigger words are found in subject lines. That was the olden days. Now, spam filters are extra smart and sneaky, and they scan your entire email message. So, it’s better to be safe (delivered) than sorry (rejected).
For this particular blog post, just know that the words are true bad spam words and the commentary is just pure silliness.
Some of these will just blow you away (we promise).
100% Free - Redundant much? Free is free. 100% of the time. If its, say, 99.9% free, what does that mean?
Act Now! - Or, what? The deal magically evaporates? Is there some super-secret clock running somewhere?
Buy Direct - I sure hope so. Whom else would I be buying from? A third party? See, now I get it. That’s why your prices are so high.
Cash bonus - Yikes. First, this is never a good thing to see in your email. Second, you’re paying me to buy your product?
Click - You mean to tell me that this email contains absolutely no information, whatsoever? I have to go somewhere else to retrieve it?
Published by SimplyCast
Being added to a blacklist murders any email marketing campaign, regardless of how awesome your intentions are. Sometimes little things, like overloading your email with graphics, results in immediate blacklisting.
We all know your intentions are good, but the spam filters don’t. They see you as you are and make a snap judgment (remember, it is all automated!).
Without implementing these basic and easy tips, you’re running the risk of being blocked. Then, all of your efforts have gone to waste. Now, we don’t want that to happen. On top of these tips, you should also take advantage of SimplyCast's blacklist monitor service to give you further peace of mind.
1. If there’s any one thing that you take away from this post is that double-opts are not only a best practice, it’s a security blanket for you and your subscriber.
2. Include attachments, if and only if you want to be blacklisted.
3. Run your email through rigorous testing, including whether you’ve accidentally embedded a virus in it (it happens more often than you think).
4. Review your data: if you have an unexpected or disproportionate number of hard bounces to deliveries, then something’s fishy going on with your email.
5. Always include an unsubscribe option in each and every email (standard best practice).
Published by SimplyCast
In many marketing circles, blacklisting is talked about in hushed and fearful tones. No one ever wants to be blacklisted, and even more so, it may be very difficult to remove yourself from the list.
There are some very simple and easy tips to avoid a potential marketing disaster that not only reduces your probability of finding yourself on a blacklist, but also ultimately makes your online marketing campaign effective and successful.
Sign Up Options
This simple and easy tip allows the new subscribers to confirm their subscription to your email blasts. “Double opt-ins” ensure that you are indeed getting a real human to sign up for your emails, but it also allows the new subscriber to confirm that they do, in fact, want your service.
The easiest way to do this is through an autoresponder email. After someone signs up for your email say, through your website or social media page, an automatic email is sent to the subscriber, asking them to confirm their subscription through a built-in link. The landing page then confirms their subscription.
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Spam Words and Phrases to Avoid in Email Marketing
Protecting your IP address and online marketing reputation should be at the top of your list and avoiding the "bad words" is a must to help do that. |
|
Stop Using These Spam-Trigger Words (with Hilarious Commentary)
After some considerable surfing around the big, bad Interweb, we’ve compiled more words that one should never use anywhere in email marketing. |
